In the past few years, there had been an increase of articles having to do with no one cares about their parents or grandparents possessions. Used items,  hand-me-downs, vintage & antiques.  This with Millennials love that big Scandinavian store that starts with an I.

Millennials love vintage at Vintage Garage Chicago. (now Evanston) Our markets are full of them. I talk to as many as I can.

Here's the deal.

Two generations are downsizing simultaneously for the first time in history.  That's a lot of stuff. It's not just about nostalgia or history, it's about landfills.  Reuse and save money. It's about letting more know that the increase in goods going straight to the garbage hurts our planet.    If no one cares, where's this stuff going?  The millennials I talked to said it's not about everything they have.  It's about their taste. They like Midcentury modern, not 80's Memphis or colonial 70's.

How do we reach more people about this secondary market with vintage and antiques that are also usable, wearable or decorative. (We categorize vintage as anything 25 years or older with some collectible trait, antiques, 100 year+ with value.  Being 25 years or older isn't enough, someone has to want it.)

Why is vintage better than the alternative?

It's more cost-effective. It is higher-quality, then anything comparable made today.  It holds value-  you can actually resell one day maybe get a little bit of money back maybe even more!

Nothing today is made like it was 30 years ago and before

My daughter told me a story a story about a friend of hers, early 20s, paid $1200 for a couch and had to finance at 27%, then pick it up when it was paid off. Here's where someone will say, "I don't want to buy a used couch." Ok, fair enough.   I'm here to tell you that the couch in my living room, a beautiful spotless sectional.  Purchased at the Merchandise Mart in Chicago for $12,000 and used in the guest den. Cost me $350.  That's worth having the fabric cleaned or replaced.  This was from an immaculate estate sale.

I am a 48-year-old vintage dealer, buyer and market promoter. Buying something used or secondhand does not give me the heebie-jeebies.  The landfill part bothers me and I love that I can spot quality at a lower price.

The $1200 couch, made with particle board in China, can't be much cleaner by it reaches you.

I get the heebie-jeebies that some millennial's are financing garbage couches at 27% .

Millennial's should love vintage more than anyone. Here's why.

More cost effective.  You can get five times more for your money, easy.  Even if you went to a vintage market and bought a couch that was solid wood with great lines and had it reupholstered in amazing fabric it wouldn't cost you more than a new one.  Now you've saved something from a landfill.

It's interesting and sure, stores can copy it, but there's nothing like the real thing.  You don't even have to put it together! It's made of REAL wood!   If Millennials are making 20% less than their parents at the same time in their lives, this can save you a LOT of money.

Do you want to know where else you can get merchandise and save from a landfill?

Millennials DO and WILL love vintage more than anyone